With a degree in Mass Communication, Vasudha started her career in social communication. However, soon realising that she was more suited to selling soap than starting a movement for popularising vasectomy, she switched over to the more capitalist branch of communication.

In the past 20 years or so, she has launched the first few dot coms of the country with some iconic work on Naukri.com, Jeevansathi.com and 99acres.com She then went on to launch and lead the most maverick telecom brand - TATA DOCOMO.

In recent years, Vasudha has been responsible for the work done on Tinder, Google, Tanishq, Britannia, Maruti Suzuki (Jimny, Arena, SCNG) InfoEdge (Naukri.com/Jeevansathi.com), Upstox, Havells, HP, Dulux, amongst others.

Her work on Tinder, portrayed women empowerment with a smile and sass, illustrating narratives for independence, choice and consent need not be heavy or serious. The campaign was talked about and covered in India and across the globe.

This year itself, her work on Google Shopping and Tanishq Nav-Rani have been recognised as one of the best Diwali campaigns of the year.

Few of her works have also been recognised for gender sensitivity and awarded the Laadli Award.

She has been part of the grand jury at New York Festivals, Cresta awards, The Immortal Awards jury and final judge at Adstars, ADC, One Club’s Next Creative Leaders and has judged numerous local award shows.